Millennials Are Buying Homes Because of Their Dogs – Not Their Children or Marriages A survey by SunTrust Mortgage found that dogs could be a deciding factor in the house purchasing choices of up to a third of millennials. When asked why they were buying their first home, their dog was the third most common […]Read More What we’ve been reading – Top millennial stories from the past week
With technology offering a raft of new solutions for financial services, and with trust in the industry low, firms in the sector are being forced to rethink how they interact with customers. One such strategy is gamification, where certain elements of game mechanics are integrated into existing products and services. This can take the form […]Read More Why gamification makes sense for firms looking to attract millennials
Congratulations Millennials, you now have your own airline Air France will be launching its own airline, Joon, geared towards millennials. A statement by the airline said the new brand had “been entirely designed to meet [millennials’] requirements and aspirations, with an authentic and connected offering that stands out in the world of air transport.” […]Read More What we’ve been reading – Top millennial stories from the past week
As millennials look to boost their bank balance and graduate to the next life stage, whether that’s buying a house, getting married or having children, it is essential they are doing all they can to make the most of their finances. But with pay packets squeezed and the cost of living high, it is also […]Read More Unclaimed assets: How can millennials keep track of their bank accounts?
The Taylor review is far from comprehensive, but is heartening to see that it presents a balanced and nuanced view of the job market. So how does the review, and its recommendations, reflect the needs of the millennial generation? It champions flexible working hours The fixed 9-5 working structure is on its way out. Many […]Read More What the Taylor review could mean for millennials
Let’s keep up the Moggmentum Could old Etonian Jacob Rees-Mogg be a foil to the unstoppable rise of Jeremy Corbyn? “What millennials warm to [about Rees-Mogg] is his extraordinary authenticity” says James Delingpole in The Spectator, as he looks at Rees-Mogg’s rapid ascension through the Tory party ranks. Gen Z nothing like millennials, prof warns […]Read More What we’ve been reading – Top millennial stories from the past week
Millennials – those aged between 18 and 34 – are an increasingly important subset of society. Not only are they growing in affluence, they are also growing in influence. But despite this many, including in the financial services sector, still struggle to understand how best to reach them. Scepticism remains about whether this group is […]Read More Millennial matters: reaching the next generation